How 360 Measures Up, Part Three: Comparing 360Telecommunications to Direct Mail
360Telecommunications Lead Referral Service vs. Direct Mail
Welcome to Part Three of our three-part series, How 360 Measures Up. If you have been following along, you now know the benefits of using a lead generation service like 360Telecommunications over other methods of generating sales, yellow page ads and cold calling. In our final chapter we will be discussing the benefits of using 360Telecommunications over direct mail advertising.
It is necessary to advertise and market your products and services to create customer interest, generate more sales, and outshine your competitors. Direct mail is one method many companies use to reach their target audience. Direct mail, also referred to by many as junk mail or admail, is the delivery of advertising material via postal mail. Direct mail can include flyers, advertising circulars, postcards, catalogs, and those pesky “pre=approved” credit card applications.
Advocates of direct mail, also called “direct marketing” and “mail order,” are fans because it is easy to target your audience and track your advertising dollars. But it is a costly venture. Many companies can’t initially afford this type of marketing project. Even worse for small businesses that do embark on a direct mail campaign, they often are not able to meet their own needs when it comes to selling enough in order to break even.
To continue reading about the disadvantages of a direct mail campaign and the ways that 360Telecommunications avoids those fallbacks, click here.
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